All you need is a step-by-step approach, insider secrets from professional publicists and the confidence to take action.
This practical guide includes sections on how to approach the media, ideas for generating publicity, easy-to-follow stages to produce a professional news release, the success factor, radio interviews, a jargon buster and much much more.
You’ll see why publicity is more effective than advertising, understand why you want publicity, learn how to target customers, track your results and the value of testimonials and endorsements.
Discover how to prepare an outline proposal for feature writing and negotiate advertorial and complimentary editorial.
Follow practical steps, with action checklists to help you get free publicity through the media.
Let this be your no-nonsense guide to harnessing the power of publicity.
✓ Action Checklist
✓ The Success Factor
✓ Track Results
✓ Negotiate Complimentary Advertorials
So you can:
• Gain an unfair advantage
• Harness the power of publicity!