Stop wasting time feeling overwhelmed.
Benefit from 50 industry leaders and up-and-coming experts’ powerful help and use this fast-action fun formula to test things out, so you can try on new ideas and finally work out what works best for you.
I get that maybe, just maybe . . .
✓ You have a vision! You’re here because you have a message, offer or idea you need
to get out into the world and the time is NOW!
✓ Your email marketing got a little dusty (or downright abandoned)
✓ You recognise that your emails have the potential to reach customers all over the world
(which is both exhilarating and utterly terrifying at the same time)
✋ BUT . . .
✓ Your zone of genius is in that thing you do, not in email marketing when you’re struggling to send out emails week after week.
Soooo . . . how would it feel if:
😇 You could spare 10 minutes a week to focus on improving your email marketing with bitesized actions?
😇 You got to “experiment” with different ideas, approaches and methods without any judgement or fear of making mistakes?
😇 You jumped over that rabbit hole of all the things and instead gained ground, discovering what works for you?
The fact that you haven’t given up yet shows you still have faith that email marketing is worth it. (HINT: It really is! 79% of marketers place email marketing in their top 3 effective channels [1]).
I’ve been in your shoes.
Struggling with email marketing used to be a constant battle until I realised you just need to break it down into bitesized actions so you can make improvements, bit by bit.
You're an expert in your subject. So, why not have the burden of email marketing lifted off your shoulders by people who live and breathe it?
And that’s precisely why, for the second year running, I’ve brought together over 50 industry leaders and up-and-coming experts to share what works for them, with you, in (drum roll) . . . ⤵
Join us for The Email Experiment™ and you’ll get a bitesized easy-to-implement email marketing action to take, each week throughout 2025.
As a very special bonus you'll also get immediate access to Volume One of The Email Experiment™, so you can dive straight into a vault of know-how! And, you'll get a valuable Bonus Tech Set Up Guide too - so you can choose your first (or next) email provider with confidence, refresh your tech expertise, and set up your emails the right way from the get-go.
In no time at all you’ll have your email turned around, have upped your game and be on track to mastering email marketing in your own unique style.
Most online entrepreneurs . . .
. . . let their emails slip at some point, but without regular emails you’re losing out on the connection you fought so hard to win - and it’s costing you business.
😳 And let’s talk about the overwhelm.
It’s the uninvited guest at a party who creeps into the corner, quietly crying into their drink whilst trying to pretend that everything is ok.
So that's why . . .
One of the only rules in The Email Experiment™ was that expert contributors’ lessons had to be kept under 10 minutes* (in whichever format) because when you’re not sure which approach to take, overwhelm is the last thing any of us want or need. But without working out what’s right for you it’s likely everything will feel overwhelming.
If you’ve ever given into abandoning your list, the chances are you can relate.
The good news is, if you are fed up with trying to succeed at email marketing on your own, you’re about to get a whole new approach.
From making your emails pretty and funny (to pretty funny!), to understanding the right metrics to track and the strategies to build your list, you can finally rally your focus towards getting things done and getting ahead.
Let me give you a sneak peek behind the scenes and show you just some of what’s inside The Email Experiment™ when you join us . . . ⤵
Make money every time you hit send without burning your list
How to use email to build a sense of community, sell your book and raise student engagement
Make a name for your newsletter so people look out for it for the right reasons
Where and when to embed opt-ins to achieve maximum visibility so you can grow your list
How to make your emails so low stress you can finally focus on what matters
Deploy human-first messaging so you can meet your readers where they're at
Create striking experiences including scavenger hunts and innovative animations your readers will love
Elevate your emails with irresistible pre-headers and stunningly beautiful designs
Why your readers crave stories and how to write just like your idols
Analyse your best performing emails to create a new evergreen system of your dreams
How to make your emails explode with confidence, standing out from the crowd, whilst being true to you
. . . And much, much more!
Each bitesized action has been carefully hand-picked so you can build momentum, improving your email marketing, without the overwhelm.
With some of the world’s best industry leaders and up-and-coming experts being part of this, you won’t want to miss it!
To recap, you get 50+ bitesized lessons, week-by-week and not ONE, but TWO super valuable bonuses:
Bonus #1
You'll get the entire first year of The Email Experiment™ ~ Volume One so you can dive straight in! And . . .
Bonus #2
Your quick and easy bonus tech start-up section, because it can be hard to work out which email provider to use when you’re getting started. This is ideal if you need a tech refresh or want to check out your options.
When you sign up today you’ll receive access within minutes, so you can be ready to kick off 2025 with the right intentions.
To be announced very soon!
★★★★★
Industry Leader
Zoë is a Tech and Launch Specialist, and Head of The Spunky VA. She specialises in LMS and membership platforms and loves connecting tech together to enable online entrepreneurs to stay in their zone of genius, without distractions. With a degree combining management with psychology, along with extensive experience in project management, web design and coding, Zoë can sort out your backend tech so your digital products can be a success.
Zoë Andall-Bowen
Tech & Launch VA
Laura works with 6-8 figure entrepreneurs who sell digital courses and programs to manage their Facebook and Instagram ads through live launches and immersive ad management. She also teaches and coaches entrepreneurs Facebook ads through group and 1:1 coaching and consulting. Laura is passionate about marketing their business using the power of digital ads.
Laura Ball
Facebook & Instagram Ads Expert
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. She’s best known for her 4000+ users membership, 20 Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of businesses across the globe.
Liz Wilcox
Email Marketer
Anna is an email marketing consultant for online business owners. Anna believes that email is the most powerful tool we have to build relationships online - relationships that support, educate, and turn randos into friends and profitable customers. She teaches clients how to sell using email in a way that feels easy, aligned, and not sleazy.
Dr. Destini is a certified business growth coach for digital product entrepreneurs. She helps business owners 10X their digital product revenue without the need to be glued to their desk, constantly live launching, or worrying about social media algorithms. In addition to her personal brand, DestiniCopp.com, she also owns several other digital product businesses including HobbyScool and the Newsletter Profit Club.
To be announced very soon!
Kate is a certified Life and Business Coach and founder of Success with Soul, leveraging over a decade of experience helping thousands of entrepreneurs build profitable, sustainable and soul-led businesses without burning out. As a staunch advocate for justice and dismantling the Patriarchy, Kate empowers her clients to achieve success through SEO, funnels, and feminist systems, focusing on sustainable growth WITHOUT social media.
Kate Kordsmeier
Certified Business Coach
Allison helps coaches and experts enroll more clients into their courses or memberships, on autopilot. Creator of the 6-Figure Secrets Podcast and Huffington Post Contributor, Allison been featured in YFS Magazine, and was named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine. She and her husband Teer, two kids, Beagle live right outside of Washington, D.C., in Arlington, Virginia.
Liz is a teacher turned tech enthusiast helping entrepreneurs, educators, and course creators design their digital presence. After 15 years of teaching computer science and ESL in the U.S., South Korea, and Taiwan, Liz discovered a passion for web design and supporting time-strapped entrepreneurs with all things tech in the online space.
Elizabeth Houston
Web Designer and Tech Virtual Assistant
Originally from Chicago, Sam is an author, speaker, and creativity/productivity specialist. She's the author of the bestselling, "Get It Done: From Procrastination to Creative Genius in 15 Minutes a Day" which Seth Godin called, “An instant classic, essential reading for anyone who wants to make a ruckus.” You can find her on all the socials as @TheRealSamBennett.
Sam Bennett
Creativity/Productivity Expert
Katie is a devoted cat mom moonlighting as a Fractional Chief Creative Officer and Humor Copywriter on a mission to rewrite the rules of "funny business." Armed with wit, wordplay and comedic timing, Katie has been the brains behind funny brands serious about business since 2017. She specializes in conceptual positioning, naming, brand voice development and creative launching. After hours, you can find her singing backup or selling merch at her rockstar husband's shows.
Katie Pannell
Fractional Chief Creative Officer
Dr. Denise helps busy women automate their businesses so they can regain their time, streamline their systems, and generate revenue while also providing a consistent, high-quality, experience for their clients. She is a sales funnel and marketing automation strategist, Keap Certified Partner, and the founder/CEO of ActionAccelerated.
Paige is a radically empathetic marketing consultant, helping brands sell without feeling icky about their marketing. For more than 10 years, she’s worked with unapologetically human businesses (run by people who give a sh*t) to create smart strategies, clear messaging, and lively copy, all built on a rock-solid foundation of empathy.
Paige Worthy
Anti-bro Marketer, fighting the good fight
To be announced very soon!
★★★★★
Industry Leader
Kat is a Master Certified ADHD Coach and DEI Advocate. She helps students and parents of kids with ADHD thrive. Kat also strives to create safe spaces where every human can feel safe, validated, and have a place they belong. She helps other professionals become more neurodivergent affirming, and she works to break stigmas related to neurodivergence, disability, and LGBTQ issues.
Kat Sweeney
ADHD Coach & DEI Advocate
Marina is a modern-day explorer of the marketing and online courses world. Whether she's diving deep into the intricacies of gamification or navigating uncharted territories in the realm of digital education, Marina thrives on the thrill of discovery. Join her as she conquers the digital world, one expedition at a time!
Nicole is a conversion copywriter and messaging strategist who specializes in human-sounding, non-salesy sales copy for entrepreneurs. With the help of her 3-Step Human First Messaging Approach, Nicole helps clients nail down their brand voice, capture their audience's actual words with extensive "Voice of Customer" research, and strategically blend the two together for copy that connects and converts.
Nicole Elliott
Conversion Copywriter & Messaging Strategist
Adela is a 7+ year online marketing pro, empowering coaches and course creators for business growth via automated digital products. As a mom and an HSP, Adela knows what it means to feel overwhelmed with client work. That's why she's a big advocate of sales funnels that consistently deliver that much-needed extra income every single month.
Adela Novotna
The Funnel Fairy and Copy Coach
Kimi is the Sales Success Doctor and CEO of the Heart-Centered Apprentice for Kajabi Service Providers. With a bold, no-nonsense approach, she busts the myth "if you build it, they will buy" and shares strategies for growth. Kimi champions clarity, prioritization, and profit-focused action for long-term success and a life-first business
Kimi Brown
Sales Success Doctor
Andrew is an e-commerce specialist, having founded a thriving e-commerce before coaching others. He empowers entrepreneurs with tools for success. Beginning with an award-winning gift range, he transitioned from scaling his enterprise to guiding others.
Graphic Design, Instructional Design, Emotional Marketing, Course Coaching - Sidneyeve helps course creators and coaches like you transform your programs, products, and promotions into engaging, memorable experiences.
Sidneyeve Matrix
Graphic Designer
Joanne Homestead
Email copywriter and copy + story coach
Laura, author of The Comfy Business Playbook, is an online marketing mentor and experienced copywriter. Over the last 10 years, she has helped thousands of business owners create and sell 1-1 services, courses, memberships, and group programs, and has created training for Female Entrepreneur Association, Enterprise Nation, and Membership Academy.
Laura Robinson
Online Marketing Mentor
Christine is a marketer and copywriter that helps your prospects become best friends with your brand through effective and ethical social media and email marketing strategies.
Pippa helps rebel business owners do things “disobediently”, chuck out the business BS rule book, and make good money doing it! Pippa supports her clients to create integrity-packed business strategies that work for them and effective and achievable plans that don’t require them to sell their souls. She is “people first” and committed to deliberately f*cking with the status quo and helping her clients to do the same!
Pippa Parfait
The OG Disobedient Business® Strategist, Coach & Mentor
Laura is a website and tech integration specialist who helps female business owners who love their work but NOT their tech. She helps online coaches and consultants simplify the backend of their business, use the right tech, and create automated systems so they can scale with confidence and ease. Laura is also the host of the Be Bold, Make Waves Podcast, sharing inspiring stories from women in business about scaling, growing and the struggles along the way.
Laura Kåmark
Web Designer & Business Consultant
Lise is the bestselling author of 40+ books and is a coach and creative strategist who helps authors, coaches, and content creators develop their unique money-making marketing plans using the Human Design framework. It does get to be easy and fun when it comes to running your online business!
Lise Cartwright
Bestselling Author & Online Business Coach
Leveraging a 15+ year career in high-impact communications, since launching Daypack Digital in 2017, Holly partners with growing businesses, solopreneurs, and organizations to provide web design and email marketing strategy and implementation. Holly splits her time between New Mexico where she lives off the grid, and traveling internationally as a digital nomad.
Heather is a Certified Content Marketing Strategist, dedicated coach for content creators, and SEO content writer at Writer's Life for You. It’s her goal to make content creation easier and less overwhelming and help women establish thriving and profitable online businesses.
Heather Ritchie
Certified Content Marketing Strategist & SEO Content Writer
With more than a decade of experience in marketing, communications and strategic planning, Robyn values authenticity, problem solving and building scalable systems! She's a marketing strategist, copywriter and Certified Funnel Pro with a passion for helping freelance creatives leverage their talents in impactful ways so they can get paid their worth.
Robyn Roste
Systems and Funnels
Sammy is an empowering online business manager (OBM) who helps ambitious online business owners streamline their operations, implement scalable systems, and build trusted teams. With a dedicated team, Sammy empowers entrepreneurs to confidently scale their businesses with clarity and ease, all while reclaiming their time and achieving sustainable growth without the overwhelm.
Sammy Bohannon
Virtual Assistant
Becca is a conversion copywriter and the creator of her signature Confident Creator Mastermind where she teaches her 6 step Content Success System. She also offers a monthly membership, the MindBodyBiz Club where female founders can get the marketing tools and strategies they need to create great content, while also learning how to keep their mind and body in alignment to avoid burnout and creation fatigue.
A lifelong creative, Jessica has been in the marketing, blogging and website design world for over a decade. She loves infusing strategy into beautiful designs that reflect your business, so your website becomes your best marketing tool. Plus she loves teaching clients how to use their websites and create a kickass content strategy that drives results in their marketing.
Jessica Haines
Web Designer & SEO Coach
Being a Solopreneur doesn’t mean having to do everything yourself. You do YOUR best work when you are in YOUR Zone of Genius. Meredith's Zone of Genius is helping people with email and marketing automation. Meredith is an Active Campaign certified consultant. (She also knows a thing or two about Infusionsoft)
Meredith Eisenberg
Email Marketing Expert Chief Biz Hacker
Kaylie is dedicated to helping multi-passionate creatives build sustainable businesses with smart marketing and email strategies. With a background in art, small business, and years of self-taught expertise in business and marketing, Kaylie guides creatives to navigate entrepreneurship confidently. Her friendly, relatable approach ensures that growing your business feels both achievable and aligned with your creative passions.
Kaylie Edwards
Business and Marketing Mentor for Creatives
Suz uses her background in business communications, information and knowledge management, program and project management, marketing support, and operations management to help small businesses (like yours) score big wins. She offers products, services, and content to help you grow your biz skills, streamline processes, and more so you can achieve better business outcomes more efficiently and effectively.
Chris is obsessed with writing daily emails… and keeping his subscribers wondering what bizarre story awaits them tomorrow. With an eclectic range of experience from the last 30 years - spanning information technology, education, and marketing, he helps small business owners reap the rewards of building their own thriving email list.
Chris Milham
Email Marketing Coach
Bree is a NLP, Clinical Hypnosis and EFT (Tapping) Practitioner. Coach, Strategist + Mentor. As an Introvert Launch Coach Bree works exclusively with Introverted Creatives, Coaches and Consultants to scale their business with collaboration bundles and launches that convert into high impact group programs and courses. Bree is the host of free Facebook group Bundles of Bundles, a membership Bundle Better and the creator of the innovative Bundle (flip)Book™
Bree Boucher
Introvert Launch Coach
Cherree is a values-first, multi-passionate entrepreneur with 11 years experience running (online and offline) businesses. Cherree realised she had a passion for helping service providers, course creators and membership owners with their email marketing and collaborations. She also helps intentional entrepreneurs with their marketing issues. Her speciality is auditing your email marketing, funnels and systems to help find small tweaks you can make that'll impact your sales.
Cherree May Ward
Email Marketing & Collaborations Strategist
Welly Mulia
BirdSend Founder
Cheryl Rerick
Email marketing strategist, automation engineer, and deliverability expert
Jay Crisp Crow
Copywriter, Copy Mentor
Linda Reed-Enever
Ideas & Marketing Strategist
Samantha Burmeister
Copywriter, Nomad, Sales Expert
Alesha Akouri
Tech Virtual Assistant
Jessica L Williams
Side Hustle Cheerleader
Katie Peacock
Conversion Copywriter & Messaging Strategist
Andrea Frey
Conversion Copywriter
Emily McNiel
Photographer, Education & Business Strategy Coach
Samantha Hoilett
Offer Messaging Strategist + Launch Copywriter
Sue Howard
Copy & Conversion Strategist
Dr Lindsay Padilla
CEO and Co-Founder of Hello Audio
Jack Long
Online Course Expert
Adam Hunt
Creative Director of White Label Comedy
Prerna Malik
Co-Founder Content Bistor Copyhackers-certified
Lynn Neville
Business Growth Specialist & Online Event Producer
Nicole Kepic
Copywriter for Coaches, Course Creators & Creatives
Tracy Beavers
CEO/Founder of Tracy Beavers Coaching
Tiffany Ngu
Funnel Expert
Andrea Schalkwyk
Systems Strategist, Automations Specialist
Julie Trombley
Certified Ontraport Expert
Alli Graham
Creator of The Magnificent Me Project
Jacob Suckow
Guerrilla Email Marketer, Founder of Email Empire
Rae Huckfeldt
Business and Launch Strategist
Sarah Sambles
Copywriter/Brand Coach
Melissa Seideman
Email Marketing Expert and Copywriter
you'll be in great company, joining customers from all over the world.
. . . on an email marketing course right now, but it's hard to judge what's right for you, before you take that leap.
OR you could invest $37 to get 50 new approaches to take in this fast-action fun format. You also get to decide how you’d like to work with our experts further - without having to immediately jump on their list, stalk their social media or wade through testimonials.
(Yep - that's for the entire year!)
Email marketing, done right, is profitable.
In 2024 it’s anticipated there will be 4.48 billion email users on the planet [2].
There are 319 billion business and consumer emails sent daily [3].
You might not love email marketing right now, but it pays!
It’s estimated you get a $42 email marketing ROI on every dollar you spend [4] and 55% of consumers say email is their preferred digital channel for business communication [5].
😳 Can you think of a successful online entrepreneur who has never used email?
Once you’ve got your email marketing nailed down you can turn your attention back to whatever you want! Whether that’s creating more offers or improving your conversions, or something else (like your life).
Burying your head in the sand and putting off . . .
. . . your email marketing is costing you business and I don’t have to tell you that’s a broken strategy.
When you click the button to join us in The Email Experiment™ you’ll receive your purchase confirmation and be all set to join us within minutes.
You’ll receive your joining instructions and be given priority advanced access to your Bonus Tech Set Up starter Guide.
Within The Email Experiment™ you’ll get one expert lesson delivered each week, over 50 weeks in 2025, to help you take short bursts of action at regular intervals so you can get things done.
You'll have access to these lessons until June 2026, so you can improve your email marketing step-by-step, without the overwhelm.
You'll also unlock immediate access to the whole vault of Volume One of The Email Experiment™, so you can dive into expert lessons to test things out and try on new ideas so you can finally work out what works best for you.
This collaboration isn’t . . .
a convention of copywriters or a catalogue of done-for-you email sequences and fill-in-the-blank templates. Some contributors are launch strategists, tech wizards or VA angels. Some have processes, stories, formulas and insights. Others have strategy, technology and data.
Every contributor . . .
. . . has been chosen with care, to share a different piece of the puzzle, so you get to try out new ideas, work out what works for you and kindle or rekindle your passion for email marketing.
The Ideas Girl™, here to help the untapped geniuses, creative rebels and intuitive revolutionaries define and ignite their ideas through turning those flashes of intangible insight into concrete processes, ready to use.
. . . And I got so fed up of my old stop-start approach to email marketing that I decided it was time for something new.
I asked myself, "how great would it feel if you could combine inspiration and practical action in 10 minutes a week?" And then I set about contacting my marketing heroes to help make this possible.
The Email Experiment™ is perfect for you if:
✓ You want to give yourself the gift of better email marketing
✓ You want to test out new ideas, without the pressure or overwhelm
✓ You want a structured way to make progress in bite-sized actions without feeling tied down to the obligation of completing a giant course or being overwhelmed by hundreds of hours of lessons at once.
. . . but . . .
. . . if you’ve already nailed your email marketing with no problems, this probably isn’t for you.
NB: Most people don’t realise that emails drive valuable business. If you’re missing out email marketing you could be missing out on income.
FAQs
Does it feel right? If you need help improving your email marketing and like taking bitesized actions towards your goals without feeling overwhelmed there’s a good chance The Email Experiment™ could be right for you.
You sign up now and from Monday 6 January 2025 you receive a different bitesized action or “lesson” each week, for 50 weeks, throughout 2025 so you can up your game and improve your email marketing without the overwhelm.
Nope, it’s a simple one-time investment of $37 USD.
That’s $37 for all of your 50 expert lessons throughout 2025. No hidden upsells, no extra charges or recurring payments. One payment of $37 secures your participation rights in The Email Experiment™ starting 6 January 2025.
TL;DR
I know that you know email marketing is important. And I don’t blame you for putting it off. But how great would it feel to finally find the right tools and ideas to help make your emails “click”?
Don't risk . . .
. . . falling down the rabbit hole of all the things. If you want to make 2025 the year that you improve your email marketing, join us for this fast-action fun format, dedicating just 10 minutes every week to up your game so you get to see what's possible.
Have a question? Or need any help?
Send me a message and I’ll do my best to help.
Footnotes and references
* Ok, we’ve had one or two rule breakers, but I think you’ll understand why, when you watch their sessions.
References
[1] Constant Contact Small Business Now Report 2022
[2] Statista 2023
[3] The Radicati Group Inc Email Statistics Report 2021-2025
[4] DMA Marketer email Tracker 2019
[5] Constant Contact Small Business Now Report 2022